Lifted productivity and usability with a UX reference
A department of writers at a Fortune 500 company had no shared reference for routine UX writing questions. UI labels often didn’t align with the brand or industry standards. These problems made for a muddy UI, hampering product adoption and leading to unnecessary customer cases and backlog work. Applying proven methodology, I designed a standards system that captured years of tribal knowledge in an easy-to-use reference. The standards eliminated bottlenecks; improved products by aligning them with the company’s brand, design system, industry conventions, and cognitive psychology principles; and freed time for teams to focus on work that boosted growth and adoption. Results included a 20% productivity boost and usability improvement of up to 15%.